Indeloop at European Hydrogen Week
A Croatian start-up on Europe’s biggest hydrogen stage, with a booth, a brochure and a film that made a complex technology instantly understandable.
01 · The brief
The brief
Indeloop, a DOK-ING start-up, brought its Looper system, a technology that converts waste into hydrogen, to European Hydrogen Week in Brussels. The challenge: explain a complex industrial process to policymakers, partners and press in the few seconds a trade-fair visitor gives you.
02 · What we did
What we did
We designed the booth presence and a brochure that broke the Looper technology down into digestible, visual content: infographics for the conversion process, concise benefit sections on the environmental and economic upside, and QR codes leading to further resources and contact.
On site we produced a short film capturing the energy and impact of Indeloop’s participation, cut for social media and future promotional use.
03 · The outcome
The outcome
A coherent presence across print, booth and video that carried the same story from the first handshake to the follow-up email, and material Indeloop keeps using long after the event.
Images: European Hydrogen Week, Hydrogen Europe, Clean Hydrogen Partnership
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